Base Package - Subscribing to Arbitron Data for non-commercial radio stations through the RRC begins here.

eBook  - Full access to the Arbitron Local Market Report (eBook) for all markets purchased.

eBook contains summary level data for every station (commercial/non-commercial) that has achieved Arbitron’s Minimum Reporting Standard for that market.

Monthly Packet - the RRC processes, produces and e-mails the following station specific reports every four weeks when new PPM data releases:  

• Multi-Daypart Market Ranker
• Vital Signs
• Audience Composition
• Persons Using Measured Media (PUMM)
• Week-by-Week
• Day-by-Day
• Quarter Hour-by-Quarter Hour

After subscribing to the Base Package for PPM Data, stations have the choice of subscribing to various software applications. 

PPM Analysis Tool Software - The primary software application for analyzing PPM data, 'PAT' is a desktop application.

The first choice for stations looking to access custom data (demos; dayparts; geos; etc.).  In most cases, it’s the best choice for a station’s programming research.

Tapscan Web - Web-based application that is designed with the underwriting/sales department in mind.

This is the choice of many stations that are looking to get the most underwriting success out of their software.

PPM Weeklies - A desktop application that allows stations to receive weekly updates in advance of the monthly estimates.

With this software/data purchase, stations will also receive a weekly Leading Indicators Report that is processed by the RRC for you.

Scarborough Qualitative Data - The leader in qualitative, consumer research, Scarborough data is available through multiple software applications.

Get more information about these valuable audience analysis products via e-mail, or call us at 301.774.6686.